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Alaminos Milk Star Fresh Goat's Milk
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Visit the official website of Milk Star!
www.milkstargoatsmilk.com
Drink Healthy, Love Goats Milk!
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Impressive Milk Test Results
Alaminos Milk Star Goat's Milk Test Results
February 6, 2012
In
preparation for the renewal of Alaminos Goat Farm, License To Operate for its
dairy plant from the Food and Drug Administration, samples of
Alaminos Milk Star goat's milk were tested for bacteria count,
Salmonella and Listeria at Fast Laboratories.
The test results speaks for itself as presented above, it has pass the
requirement in flying colors way below the allowable standards set by
the U.S. Food and Drug Administration in terms of bacteria count. The outstanding results confirms the
good manufacturing process in the pasteurization of Alaminos Milk Star
goat's milk.
Food safety is our concern at Alaminos Goat Farm in the production of
fresh pasteurized goat's milk we deliver to our outlets. Taste the
difference of Alaminos Milk Star fresh pasteurized goat's milk from the
first commercial producer of fresh pasteurized goat's milk in the
Philipines with a Food and Drug Administration LTO Certificate.
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Deep Well Water Test Result at AGF
The water from the deep well pump used in the dairy plant at Alaminos Goat Farm dairy plant showed
negative for Total Coliform and E coli when tested by Fast Laboratories.
Every quarter the deep well and the
overhead tanks are cleaned by AGF maintenance persons. Chlorine is added
overnight to the water tanks and high pressure is applied the following morning to wash down the water system.
This keeps the water at Alaminos Goat Farm safe from bacteria. |
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Milk Star Health Benefits
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Milk Star: Continuously Searching for Business Partners
We recognize our Milk Star Direct Sellers and Dealers as our partners towards raising awareness about Goats Milk as Tunay na Sariwang Gatas and as the Milk of Choice for the whole family.
We encourage all those who are interested in teaming up with us as a direct seller or dealer to email milkstargoatsmilk@gmail.comthe following details:
☼ Contact Information:
Name, Address, Cellphone Number, email
☼ Personal/ Business Background
Age, Occupation, Other businesses
☼ Plans for Milk Star
Express why you’d like to be our Business partner by answering the following questions –
What will be your target market and location for Milk Star?
What are your plans in marketing and selling Milk Star?
☼ If you have time, tell us –
How you learned about Milk Star, if you’ve tried our goats milk, and any comments/suggestions for us to make Milk Star a better brand.
Thank you for your support and interest!! Call 0917 500 1982 for more questions.
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Centris Sunday Weekend Market
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Weekend Markets, Trade Show, What is its Relevance for AGF MilkStar Products
April 12, 2011
People always asked us why do we take the time and effort to go every Sunday to sell at Centris Weekend Market. Do you make a lot of money selling at the weekend market? Selling at the weekend market is part of a bigger picture. It is a cost effective way of marketing and promoting Alaminos Milk Star products.
This gives us an opportunity to be in touch directly with consumers of Milk Star goat’s milk for our marketing research to find out why our consumers choose to drink Milk Star goat’s milk. Centris location at the corner of Edsa and Quezon Avenue provides us with an ideal distribution point for the eastern side of Metro Manila.
The weekend market and the trade shows we have joined have given us a wealth of information about Milk Star consumers. Let me share with you our findings wherein we’ve grouped our consumers into different clusters.
The most common trend we’ve seen among our Milk Star (MS) consumers is their choice of a healthy lifestyle albeit their choice to drink goats milk. This group of our consumers is more conscious of both their choices in food and drink. One thing they prefer about Milk Star is that it is fresh, unlike the milk widely available in supermarkets which although claim to be fresh, have actually been already processed and fortified with additives.
Some consumers of people in this group have family members who have been diagnosed with cancer and was advised to take fresh milk while some are being careful about getting sick and therefore prefer to take the necessary precautions which means switching to organic, healthy unprocessed food and drink. Some of the consumers in this group have put a creative spin to drinking goats milk – using it to make healthy shakes, adding it to their food while cooking and the like.
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Alaminos Milk Star Fresh Goat 's Milk Consumers at AgriLink Show 2010
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Second trend we observed is consumers who drink MS because they suffer from slow digestion and constipation. In this cluster, we found a wide array of individuals from middle aged people to those who belong in the older generations. They say that drinking goats milk regularized and has actually improved their bowel movement.
Third trend we found is the group we classified under the lactose intolerant. Here we found mothers switching the type of milk for their children who suffer from lactose intolerance after drinking cow’s milk but are more receptive when they drank goats milk. Some of them switched because of their doctor’s recommendations while others have done their own research and became aware of this particular benefit in drinking goats milk.
Fourth, we made a separate cluster for our Chinese market (which we’ve found in Binondo area, San Juan among others). The Filipino Chinese was easy to penetrate as we found that they are the most open to drinking goats milk. The elder Chinese who originally came from China before residing here in the country know the health benefits of drinking fresh goat’s milk (as this is widely available in provinces back in Mainland China). They say that fresh goat’s milk is a good natural food complete with the essential vitamins and minerals that the human body needs to stay healthy.
We also found that a common reason why this group drinks goats milk in is that they like the taste of goats milk and prefer it over other types of milk. We also have a classification of MS consumers who have various other reasons for buying goats milk. Some use the milk for culinary purposes. They use milk as an ingredient to make cheese and yogurt. Some have expressed their interest in making products for personal care such as goats milk soap, lotion and body wash. Also, we have consumers who feed goats milk to their pet dogs – something which we’ve done in Alaminos Goat Farm to nurse our puppies.
Finally, we also came up with a group which we’ve significantly classified as the CURIOUS group. We personally come across this type of consumers weekly through the Sunday Market and also when we join trade shows. They are those who try the milk because they’ve heard about it vaguely or because they’ve seen other people try it. From this group, we often receive a variety of feedbacks which we take into consideration to analyze how to further penetrate the market. Often, this group asks us the advantages of drinking goats milk over other types of milk such as carabao’s, soy and cow’s milk.
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Toti with Tessa Jasmines at her Marketing Class at UP Dilliman, Case Study, Milk Star Marketing Plan
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From the findings of our research, we realize that we are still left with the big sphere of those in the market who are not informed about the benefits not only of GOATS milk but also of buying natural, fresh products. Ever since Milk Star entered the market in 2007, we have always searched for the health benefits of goats milk, reading materials from the internet as references and also reading studies, journal articles on the matter. The data and information that we’ve gathered through researching will only get us so far because most of these claims are still presently being debated upon.
The value of the marketing research we conducted this past few months is that we are able to collate data of actual Milk Star consumers and drinkers who have personal experiences of drinking goats milk.
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Alaminos Goat Farm
Art Almeda
Along Maharlika Highway
Alaminos, Laguna, PH
0917 500 4294 - 0917 500 1982
Click
here to email us
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